what i can
do for you
fourthings,evenallatonce
manage
i hold brief, people and deadlines together. a bridge between client, creative team, developers and everyone else, from kick-off to delivery.
- 1.1client relationship and accounting
- 1.2from brief to delivery
- 1.3running creative teams
- 1.4timings, budgets, revisions
- 1.5ai workflows
get in touch if you think:
«a project is about to start and nobody is holding it together»
«we're an agency and we need a pm»
plan
i find the audience, pick the channels, build the plan. from brief to concept, with a structure behind it and not just a hunch.
- 2.1content strategy
- 2.2from brief to concept
- 2.3editorial plans and naming
- 2.4research and benchmarks
get in touch if you think:
«we're launching something new and we don't know where to start»
«we publish a lot and nothing happens»
write
the right words, for the right channel. in italian and in english.
- 3.1copy for web, social and print
- 3.2ux writing for interfaces
- 3.3tone of voice
- 3.4blog articles and long form
- 3.5ai prompt design
get in touch if you think:
«the website is there but the words don't work»
«what we do is complicated and nobody gets it»
tell
almost anything can be told in three acts, as long as you know where you want to land.
- 4.1scripts for video and ads
- 4.2podcasts, from outline to edit
- 4.3brand storytelling
- 4.4fiction and editing
- 4.5presentations and pitches
get in touch if you think:
«we want a video but we don't know what to say»
«the project is good, we'd like people to feel its value»
industries
from beer to credit cards, by way of healthcare, cruise ships, cars, and plenty more.
- 1.1ferrarelle
- 1.2vitasnella
- 1.3fonte essenziale
- 1.4corona extra and corona cero
- 1.5lete
- 1.6acqua lete
- 1.7ferrero
- 1.8raspini salumi
- 1.9sperlari
- 2.1ca auto bank
- 2.2reale group
- 2.3young platform
- 3.1diasorin
- 3.2gruppo san donato
- 4.1stellantis
- 4.2stellantis autonomy
- 4.3iron dames
- 4.4leasys - drivalia
- 5.1msc cruises
- 5.2fincantieri yachts
- 5.3alpitour
- 6.1lierac
- 6.2phyto
- 6.3tony&guy
what about ai?
i've been using it since before it became an interview question.
but it's always a matter of when.
when i use it
research and analysis, gathering material, throwaway first drafts, working translations, reference images to show an idea before producing it.
it speeds me up, but the essence is all my own doing.
when i don't
the concept, the tone of voice, the final text.
what comes out of a model is the average of what already exists. great to start from, never to get to.
what it means for you
less time on repetitive tasks, more attention on the decisions that matter.
and when i've used it for something that ends up in your project, i'll let you know.